About
What we are
A record office that happens to sell animals
Most livestock is sold as a type: a name, a stock photograph, a price. We sell individuals. Each animal gets a number the day it enters our system, and that number is its address for as long as the site exists — through resale, re-identification, and being sold twice.
- A permanent page per animal, kept after it sells
- Photographs taken under stated lighting, dated
- Water parameters logged daily and published
Since 2015
The numbers behind the listings
- 2,400+
- Colonies raisedin our own raceways
- 99.4%
- Arrive alivetrailing 12 months
- 11
- Years aquaculturing
- 86
- Species carried
What we commit to
Five commitments, each one corresponding to a field in the record.
- 01Identity & Records
Every animal we sell has a permanent record that outlives the sale.
- 02Color & Photography
What you see is what ships. We state the lighting on every photograph.
- 03Origin & Traceability
Where an animal came from is part of what it is.
- 04Animal Welfare
Holding, handling and acclimation standards we hold ourselves to.
- 05Live Shipping
How a living thing travels, and what happens when travel goes wrong.
How we got here
Eleven years, briefly
2015 — one tank
A single hammer head bought from a shop that has since closed, in a tank that no longer exists.
2018 — the first record
We started writing down where each cutting came from. Everything before that is a gap we say is a gap.
2021 — the raceways
Four of them, which is what made holding an animal for six weeks before listing it possible.
2024 — permanent numbers
Every animal gets an address on its first day, and keeps it after it sells.