Journal
Individual stories, observations from the tanks, and how we think about this work.
Three kinds of writing live here: the story of a particular animal, an observation from the raceways that changed how we do something, and the occasional note about the business itself. None of it is written to rank for anything — it is written because the answers were useful to somebody who asked.
Three kinds of entry
What gets written down
- A story
One animal, its lineage and what happened to it. Usually written because someone asked.
- An observation
Something from the raceways that changed how we do a thing — including the times it changed it back.
- A note on the business
Rare, and only when a decision is worth explaining rather than announcing.
- Why no two corals look alikeTwo frags, one mother colony, eleven months apart.Aug 2, 2026
- The week we shipped nothingThirty-one degrees along the route. Everything waited.Jul 18, 2026
- Eleven years of one colonyPL-000002 traces back to a single head bought in 2015.Jun 9, 2026
- What the number is forA customer wrote about an animal we sold in 2023. We could answer.May 21, 2026
Practical guides
- BuyingAquacultured, maricultured, wildThree words the trade uses loosely, and what each one actually costs.5 min read
- BuyingHow to read a PetLive recordWhat each field means, and which ones should change your mind.4 min read
- CareWhere to put a hammer or a torchLeave more room than the skeleton suggests. Much more.4 min read
Every animal has a record
The stories here point back at them. The records outlive the sale.